Wednesday, May 6, 2020

Appreciation of Microsoft Office 2007 Free Essays

APPRECIATION OF THE MICROSOFT OFFICE 2007 Introduction In the early productions of the Microsoft Office applications, users utilized a scheme of toolbars, menus, and task panes to get their work completed. The prior Microsoft Office applications worked fine when the applications had a small amount of commands. Now that the programs have been so much more revolutionized, the older features do not work as well. We will write a custom essay sample on Appreciation of Microsoft Office 2007 or any similar topic only for you Order Now Microsoft Office wanted to create a more orderly computer unit that limits disruption. The reason for that was so that Microsoft Office users would commit more time focused on their work. Microsoft knowing that they wanted to make this possible developed a domino effect approach that would make it much easier to generate great results using the Microsoft office applications and that gave rise to Microsoft Office 2007. Microsoft Office 2007 Microsoft Office 2007is one of the sets of desktop applications and servers as an office suite, and is a new system recently launched by Microsoft Company. The office 20007 contains a number of new features, the most notable of which is the entirely new graphic new interface called the fluent user interface. It went in place of the menus as well as toolbars that have been the cornerstone of office since its inception with a tabbed toolbar, known as the ribbon. As a matter of fact, Microsoft Office has made enormous improvements to enhance its features. One of the new main features is the ribbon, this feature consists commands organized into a set of tabs. These tabs make things easier when it comes to using the application features because they categorize the commands in a way that communicates straight to the daily tasks people perform in these applications. Another main new feature is the Microsoft office button. This button is new and efficient because on the older versions of Microsoft you had to find the tab that said file and search for what commands you wanted. With this new Microsoft button at the click of a button everything you want to accomplish is right there for you, no searching necessary. Two other new features is the gallery and Contextual tabs. The gallery consists of spreadsheets, presentations, documents, or Access databases. In an attempt to appreciate the introduction of Microsoft Office 2007 to me as a user, comparisons will be used between Office 2007 and other Offices before it- Microsoft Office 2003, 2000, 1997 e. . c. most suites or programs of Microsoft Office 2007 allow users to evaluate the product. The trial version of 2007 Microsoft Office system can be installed by using a 25-character trial product key available from Microsoft while you download the free office software and you can use the Microsoft office 2007 programs with full functionality for 60 days. The c omparisons will be made in respective of their set of applications such as the Microsoft Word, Microsoft Excel, Microsoft Outlook, Microsoft project, Microsoft Power Point, and Microsoft Access. Microsoft Office 2007 vs. Microsoft Office 2003 Firstly, the Office 2007 and Office 2003 will be compared on the basis of Microsoft Office Word. When comparing Microsoft Office Word 2003 and 2007, there are barely many differences between these two applications. The traditional Microsoft Office Word 2003 has a very basic look which is similar to Microsoft Office Word 2000, which a little bit of color changes. There are some major improvements in the Microsoft Office Word 2007 in terms of how the interface’s appears. Word 2007 is now having more colorful interface, and it reorganizes all the little applications. This takes a while for users to get use to it. Another major change is that Microsoft Office Word 2007 now supports a new document format known as DOCX. However, users can still save in DOC. Format, which will allow the old software to open the documents. Other good features such as live preview, which users can preview the section of the document when picking up a new font for the documents. Other little new features are ribbon, quick access tool bar, title bar, application close button, maximize/ restore button, minimize button. It seems Microsoft Word’s improvements are apparently endless. For example, from the toolbars located at the top of the Microsoft Office Word window to the professional business templates for documents such as, resumes, and memos. Ms Office PowerPoint 2007 and Ms Office PowerPoint 2003 Microsoft Office Power point 2003 and Microsoft Office Power point 2007 do not have any major difference. The difference is mostly in templates. Users can relatively have more choices of templates in PowerPoint 2007 than PowerPoint 2003, and it also has more effects for the templates. In Office PowerPoint 2007, tabs are designed to be task-oriented, and groups within each tab break a task into subtasks. Command buttons in each group carry out a command or display a menu of commands. In 2007, Users can also temporarily hide the Ribbon. However, the Microsoft button function is the same as the Microsoft Office word 2007, so as the mini tool bar will appear when working the slides. Tabs will only appears when the users need it them. Also the users can put commands and customize the toolbars. Despite more shapes and more research tool has been implemented into the new 2007, users can also design elements with galleries. Microsoft Office Excel 2007 and Microsoft Office Excel 2003 Microsoft Office Excel is a powerful and widely used tool that helps people analyze information to make more informed decisions. Using Microsoft Office Excel 2007 and Excel services, one can have an opportunity to share and manage oneself analysis and insight with co-workers, and partners with grater confidence. Similar to Microsoft Office Word and Microsoft Office Power point, Microsoft Office Excel 2003 and 2007 have very similar functions. In Microsoft Office Excel 2003, Enhancements have been made to the list functionality, which make lists easier to use. It also added automatic filter and border. When users want to create a list, they just simply highlight the data, and then select Data ; List ; Create List. When users click into the list, they will see the new List toolbar, which will help the users to work with the list. Users can toggle the total row on/off, and use the dropdown menu of functions to choose from in the total row, such as Average, Count, Sum, etc. | | | | Whilst Microsoft office Excel 2007 also has a different ribbon compare to Excel 2003. There are seven tabs across the top which represent all the core tasks you do in Excel. All the related items have been group together under each tab for convenience of the users. Number three is the command button. It is a box to enter information or a menu. Conclusion Office 2007 may not be right for you, but there is no arguing the fact that it is a huge improvement over previous versions of Microsoft office. This may not hold true for the user interface, but that is simply a matter of preference. I, for one, could not be more satisfied with any of Microsoft’s products. The changes to the user interface are exactly what I wanted to see. I have always been annoyed with the old menu system and having to navigate through it all only to encounter an enormous dialog box that you have to wade through. The new system is so much more smooth and flowing, and it exposes everything so that there is no navigation or searching required. It is all right there at the click of your mouse. So, the opinion is, Office 2007 is good for users who can put forth enough effort to get used to the user interface, but bad for those who prefer the traditional menus. I would encourage you to at least give it a try on computers that have it before deciding to buy it or not. If this isn’t possible, you can download a 30-day trial version from Microsoft’s website. Chances are that if Office 2007 isn’t for you, you already know it. The only catch is, if you want to take advantage of all the new features, the ribbon comes with it. No matter what you choose, I hope that you can benefit from and enjoy your choice as much as I enjoy Office 2007. References: Bonfield, B. and Quinn, L. S. Microsoft Office vs. Open Office. Accessed from; http://www. idealware. org/ [Date accessed: 04. 04. 10]. How to cite Appreciation of Microsoft Office 2007, Papers

Digital Marketing Strategies-Free-Sampleâ€Myassignmenthelp.com

Questions: 1.Review any websites and the digital strategy including social media platforms Implemented by the brand. 2.Identify and describe the Customers and divide them into three key Market Segments. 3.Identify the favourite social media platforms for each of the Market Segments . 4.How effectively does the brand utilise each of these Platforms? 5.Explain why not all social media platforms will work for all Market Segments. Answers: Background In the last few years, technology has advanced with a high note. Many fields have tried as much as possible to integrate their strategies to fit the dynamic world while some other companies have emerged with a total different approach and strategies in business. This is through the channels of production, marketing and also purchase strategies of their customers. These new strategies that business has taken from the physical marketing to online business is what has been regarded as the digital marketing (Hult Sjlund, 2017, p.48). In contrast, digital marketing has started to outdo the brick and mortar marketing strategies where organizations had to advertise their products and services on the billboards, magazines, newspapers and using people to advertise to the society. Digital marketing has shifted this to online platform where a single person can make a product known to very many people in every part of the world and the customers can share and review the product after purchasing it (Tiago Verssimo, 2014, p.703). 1.Review of the Kogan.com marketing Website. Kogan.com is such a site that has embraced digital marketing. It uses very many platforms in social media to advertise its marketing products. The online company uses Facebook, twitter, LinkedIn and many others. Starting as TV selling site for Ruslan Kogan, the digital market has expended so quickly and it is spreading to many countries. Now, the company is offering approximately 50,000 products and other services like Kogan travels. Kogan is situated in Australia where there are other brick and mortar marketing companies. It is in a position to make profits of more than $112.8 million a month which is a great stake for an online market. The company has also employed a number of approximately 120 employees who serve the customers online and physically when need be. According to Ruslan Kogan, the company is growing at a very higher rate as he presented the profit increase in June 2017, to be 63%. Kogan has also joined with other types of industries in manufacturing, processing and assembling sector like mobile phone manufacturers for the case of Vodafone who has promoted the company by offering corporate responsibility of supplying Kogan with their products for marketing and sales. When the product is purchased by Kogan, they take the images for uploading in different media groups and also to their main site and the customers are able to purchase and pay online through the online banking system and then the delivery is made as per the terms and conditions agreed upon by the company and the customer. Therefore, digital marketing becomes a more convenient market for the customers as they shop still in their houses and at any time of the day or night. The strategy also becomes convenient to the marketing operators as they can reach out to very many people and serve them from anywhere. 2.Identification Description and classification of the customer into the key market segments. Customers are different. There are different segments to define them in the market. It is done on the base of groups or individuals who are similar is a unique way. For instance, customers of the same age, gender, interest, spending habits, locality and economic background may tend to have different customer behaviour. In terms of digital verses brick and mortar marketing, there are the customers who are fond of the digital marketing and has embraced it so much while others are still under brick and mortar marketing. Some of these customers have not embraced the digital marketing for their service. They feel as if their cash would be stolen, however, this is a factor of customer segment. The key market segments, that is, geographical segment, price segment, media segment and demographic market segments can well categorize the customers (Aghdaie, Zolfani Zavadskas, 2013, p.213). On demographic market segment, age, gender, education level and gender prevails. Customers of youthful age are many in digital marketing. In purchase of phones and electric gadgets, they do it online. There is another segment of people between the age of 23 and 40. These are the most number of people who are using digital marketing. Many of them are of medium economic class who have acquired correct skills and education to carry out online purchase. Those who are above 40 are more rigid to brick and mortar markets. Geographical segment On the geographical segment, people who have lived in the same environment and associated in the same way will tend to have a similar customer behaviour to a specific market. This means that, Kogan marketing site can be a taste of many Australian of a specific region who have seen it work unlike those who just see its adverts in the social media from other regions like in Asia. Media segment Media segment is also a factor. Different media will tend to reach different audience. For instance, there are some social media which are accessed by few people like LinkedIn and Pinterest and people who have vast knowledge in them (Wu, Wen, Dou, Chen, 2015, p.262). Some media can be accessed by very many people, like the Facebook and twitter. Price segment Price segment also takes side on customer response to different markets. If customer believe that certain markets have higher price products, they will tend to shift from that brand. However, people of some social class will like to buy prestigious things of higher priced market brand (Weinstein Cahill, 2014, p.16). Kogan.com offers moderate prices for their customers and affordable delivery fee therefore, a favourite for many customers in and outside Australia. 3.Favourite social media platform for different market segments and how they access digital platform Kogan digital market has been using Facebook as their main social network platform. For the recent past, the company has also adopted twitter, LinkedIn, Pinterest and also emails. For the demographic segment, the people who are of young stages of life, that is youths and young adults are fond of almost all these social media sites. Kogan adverts for this segment can be accessed from Facebook and other social media sites. The educated people will tend to be in most of these prestigious social media sites like Pinterest, snapchat and will also be able to access LinkedIn unlike the lowly educated who will mostly use Facebook and twitter (Bowie, Paraskevas and Mariussen, 2014, p.16). On the media segment, age will determine how the segment would access the digital communication platform. For instance, at least all people in the world with basic education can access twitter and Facebook. When friends are chatting online, the advertising team of Kogan will shoot advertisements through google, friends will discuss the product reviews in Facebook and in the official Kogan Facebook page. All this will be on the basis of who can access these media platforms (Chiu, Pant, Hsieh, Lee, Hsioa Roan, 2014, p.1225). The segment defined by price will be subjected to social media like LinkedIn where the products are reviewed with price. When the segment that considers price first visits the LinkedIn and the official Kogan website with the price tags, they will certainly get what they require. 4.Effectiveness of using the social media and Kogans priority in selecting respective platforms Kogan uses the media platform for three main purposes. One of them is to enlighten the public on the new products in the market and advert their products, sell products to the customers and supply them to their respective place (Bowie, Paraskevas and Mariussen, 2014, p.09). Through many of these platforms, the company advertise its products. Facebook, twitter, Instagram, LinkedIn, Pinterest and emails are to advertise the products. After the products are advertised, there is always a link that directs the interested customers towards purchasing the product in the main Kogan website. 5.The Reason Why Not All Social Media Platforms Will Work for All Market Segments It is imperative for the digital marketers to diversify their usage of social media platform. This is because not all social media networks will work to all segments. Companies can choose to invest in a single social media platform but a problem would arise because not all people will be interested in that media, only the audience of that platform will be involved. For instance, Facebook twitter and emails accounts are owned by the greatest number of people. Other social media like the radio and TVs are also capturing a good number of audience. This is because of ease of accessibility, cheap to open, access and use and not complicated. Some social media like Pinterest, LinkedIn and other unfamiliar platforms have not acquired very many users and thus, would not work for many people. They are also complicated and favours people who have higher education and vast knowledge in communication and media (Kohli, Suri and Kapoor, 2015, p.35). Conclusion Digital and brick and mortar marketing strategies should be used together as a marketing strategy. It is also imperative for the brand companies to adjust to risks and uncertainties through balancing the two. A digital company like Kogan should be in a position to examine its market segments so as to meet all of them and sell their products. For the digital markets, social media platforms such as Facebook, LinkedIn, Twitter, Instagram among others, can be a good channel for business marketing. References Aghdaie, M.H., Zolfani, S.H. and Zavadskas, E.K., 2013. Market segment evaluation and selection based on application of fuzzy AHP and COPRAS-G methods. Journal of Business Economics and Management, vol.14, no.1, pp.213-233. Bowie, D., Paraskevas, A. and Mariussen, A., 2014. Technology-driven online marketing performance measurement: lessons from affiliate marketing. International Journal of Online Marketing, vol. 4, no.4, pp.1-16. Chiu, H.C., Pant, A., Hsieh, Y.C., Lee, M., Hsioa, Y.T. and Roan, J., 2014. Snowball to avalanche: Understanding the different predictors of the intention to propagate online marketing messages. European Journal of Marketing, vol. 48, no.7, pp.1255-1273. Hult, M. and Sjlund, J., 2017. Dynamic Marketing Capabilities: Organizational Renewal Towards Social Media Marketing. Kohli, C., Suri, R. and Kapoor, A., 2015. Will social media kill branding? Business Horizons, vol.58, no.1, pp.35-44. Tiago, M.T.P.M.B. and Verssimo, J.M.C., 2014. Digital marketing and social media: Why bother?. Business Horizons, vol.57, no. 6, pp.703-708. Urban, G.L., Gosline, R. and Lee, J., 2017. The Power of Consumer Stories in Digital Marketing. MIT Sloan Management Review, vol.58, no.4, p.102-111. Weinstein, A. and Cahill, D.J., 2014. Lifestyle market segmentation. Routledge. Wu, J., Wen, N., Dou, W. and Chen, J., 2015. Exploring the effectiveness of consumer creativity in online marketing communications. European Journal of Marketing, vol.49, no.1/2, pp.262-276.

Thursday, April 30, 2020

OZ-Supermarket-Case-Study-Free-Samples -Myassignmenthelp.com

Questions: 1.Write a well presented report for the above outlining the Business Operation. Provide three recommendations that are well substantiated with journal literature and referenced correctly. 2.Provide an additional option to the above suggestion to Improve Customer Service. Answers: 1.Oz supermarket has opened its stores in different parts of the globe with a view to providing instant service to its customers as well as risk-free experience in purchasing household and other necessary things. Chairperson and directors of Oz supermarkets have decided to provide a cashless and peaceful experience in terms of reducing the rush from exit queues (Zielke, Toporowski Kniza, 2011). Oz supermarkets are offering only households items such as grosser items, stationary things, and non-perishable goods. For purchasing these types of goods, customers needs to spend a lot of time in stores and supermarkets but Oz store have invented the idea of providing cashless and quick service. Oz supermarket has adopted the PayWave technology under which cash is not accepted from its customers. As per this technology, a PayWave card is issued to the customer and while entering the store, customer needs to swipe his card and took a trolley with a RFID chip installed in the trolley. All tho se items selected by a customer and put it into the basket will automatically be counted as purchases. In the scenario, when the customer wants to delete the item from his purchases, that item is automatically being reduced from his purchases. After completing the purchases, customer needs to move towards the exit gate and while exiting the store, he needs to swipe his PayWave card again for making payment and for exiting the store as well. If in case, customers PayWave card does not have sufficient balance in his card, an alarm will ring (Kurnia Peng, 2010). As per this technology, only one person is allowed to enter on a card and if children or any other person wants to enter the store, he can get a card from the store counter through submitting a certain amount of money and that money will be recorded in his PayWave card. While exiting the store, the customer who has taken the instant PayWave card can withdraw their money or they can move forward with the card for their future purchases (Yada, 2011). This technology will help the customer to save their time as well as to choose cashless transactions. As this technology is bit high cost consuming but customers who are in hurry and do not want to stand in queues will be ready for bearing the extra cost for their purchases. Thus, customers do not need to stand in queues for making payments and the usage of this kind of technology takes the shopping towards a next level i.e. smart and less time consuming (Hou Chen, 2011). Trolleys, as well as the items kept in the store, have a specialized chip called RFID through which customers' cart is automatically updated while taking or removing the item from the cart. RFID chips increase the prices of the products but this extra cost will be absorbed from those customers who are in rush. In Oz supermarket, many shopping summary stations are fitted through which customers can gather information regarding their picked products in the trolley. This will help the customer to get an estimate in relevance with the payment for their shopping as well as these stations also provide the facility to customers to check the balance available in their PayWave card (Shi, Zhang Qu, 2010). Oz supermarket has also planned for the parking customers vehicles. Those customers who want to park their vehicles and shop from inside the store, car parking facility will also be provided and the parking will be on the basis of time consumption. In peak period, a store will charge parking on the minutes basis. Parking will be free for disabled customers and no extra charge will be charged from them for providing wheel chairs or any other facilities. Recommendations The idea opted by Oz supermarket is unique as well as result oriented especially in those places where people are running short of time. The directors of this store should concentrate on opening the store with this kind of technologies and in busy places such as New York, USA, UK, etc. People over there will be able to afford these kinds of services, as well as the success of these stores, could only be analyzed in those places only (Fiedler, Keppler ztren, 2012). Apart from opening the store in busy places, this kind of store requires a big place and in the countries like USA and UK, land cost is very high which is will impact on the prices of the products sold in the store. Hence, Oz supermarket needs to analyze all the internal as well as external factors before setting up the stores because, in the poor countries or states, this kind of store will not be able to achieve adequate success. So, if organizations budget is capable enough to afford expenses of big and developed countries then it should be commenced from there only. Because setting up the advanced technology stores in under developed countries will not achieve success as people over there will first try to fulfil their basic needs apart from saving time and waiting in long queues and as per a survey report, supermarkets are successful in developed countries only because people over there try to save on each and every item through bargaining or through compromising with products quality. Apart from these, it is recommended that as Oz supermarket is being created with a view to providing advanced and quick service to those people who are in rush. Hence, their perception should be asked with a view to making the business as per their requirements. Adequate steps should be taken to solve the customers issues as well as to build the trust in the customers mind towards the organization. 2.In addition to this plan, Oz supermarket could also adopt the method of providing the same facility to customers under which they do not need to park their vehicles. They can move forward in their cars only and stop at the stations as per their requirements in the store. Under this procedure in an open ground, various stations will be developed as per the items available in the store. For instance, one section for packed eatables, one for grocery, etc. and then entry and exit procedure will remain same as per the above idea. The basic difference will be customer need to swipe their card while entering the premises of the store and in the above idea, customers need to swipe their cards at the time of entering into the store (Polasik, et. al., 2011). This option of providing products to customers without leaving their cars will reduce the efforts of customers but it will require a big place where the separate section will be maintained for unique products. Apart from this, this option will increase the customer experience as they do not need to move here and there in the store, they just need to stop their car at the station of goods which they require. An organization may face some problems in the scenarios where customer's car will stop in between the stations, other customers will also get stuck due to this situation and traffic jam, as well as a failure of the idea, could be assumed. Hence, before implementing this plan, appropriate resources should be planned so that if any kind of intolerable situation arises, that could be resolved as soon as possible (Yang, Zhuang Wong, 2012). Customers feedback should also be taken time to time so that appropriate changes could be made because these kinds of stores are setup to provide the facilities to customers. Hence, if customers want some changes in the procedure of Oz supermarket then it should be implemented so that customers requirements could be matched up. This option will result in the implementation of extra cost in terms of above idea. Under this option, where customers do not need to leave their vehicles and all products will be provided to them in their cars only, other persons sitting in the car does not require to register for PayWave card. If any product is being picked up by a customer without having PayWave card, an alarm will ring at the exit gate. As all cars will be scanned before entering the premises and while exiting the premises and if anything unethical found then strict legal actions will be taken to reduce the chances of fraud (Polasik, et. al., 2011). In this option, customers' need to swipe their PayWave card while entering the store and a bag will be provided to them in their vehicles only and selected products by the customers will be put in that bag only. If a customer will keep any product in their vehicle by mistake or willingly then at the check-out point, an alarm will be ringed because each and every product kept in the store will be covered through RFID technology chip and while billing that chip will be removed with an advanced equipment and it will not be able to remove without that equipment. Hence, that product which is kept without bag will not be included in the bill amount and that chip is also not being removed from that product's packaging. So, its alarm will be ringed while scanning the car and then customers' perceptions will be asked. For this reason, the shopping bag is being provided to all those customers who will enter the Oz supermarket's premises so that customers do not face any kind of issue (Jung Kw on, 2011). Recommendations For improving business services and improving customer's experiences, parking charges would be removed so that number of consumers could get attracted towards Oz supermarket. Taking customers' feedback into account and working on an implementation of customers' suggestions to realize them that they are crucial elements of the organization. This will help them to build trust level towards the organization. Apart from this, only fresh and adequate qualitative products should be kept in the store because after paying high prices than a market, customers will expect adequate quality and appropriate service from the store. If these things would not be implemented in the store then the organization may need to suffer losses or customers will also move towards the normal supermarkets and other local shops. Basic idea of setting up this kind of store is to save the customers time as well as their efforts, hence; in peak seasons, appropriate actions needs to take to control the public such as fixing certain number of people for entering the store at a time or opening extra number of stations for certain period of time to provide adequate services to the customers who are paying extra for saving their time (Dean, 2013). Time to time reviews should be taken from the customers so that certain necessary amendments could be implemented in relevance with the quality of the product, quality of services, etc. apart from the reviews, customers should be treated with attractive offers time to time and sale should also be conducted with a view to clear the dead stock as well as to enhance the sales of the organization (Trebar, et. al., 2011). References Dean, D. H. (2013). Anticipating consumer reaction to RFID-enabled grocery checkout.Services Marketing Quarterly,34(1), 86-101. Fiedler, M., Keppler, T., ztren, A. (2012). Contactless Payment, A Rfid Domain And Its Acceptance By Card Holders. Viii. ?nterdisciplinary Management Research (Imr) Conference. Hou, J. L., Chen, T. G. (2011). An RFID-based shopping service system for retailers.Advanced Engineering Informatics,25(1), 103-115. Jung, I. C., Kwon, Y. S. (2011). Grocery customer behavior analysis using RFID-based shopping paths data.World Academy of Science, Engineering and Technology,59, 2011. Kurnia, S., Peng, F. (2010). Electronic commerce readiness in developing countries: the case of the Chinese grocery industry. InE-commerce. InTech. Polasik, M., Grka, J., Wilczewski, G., Kunkowski, J., Przenajkowska, K., Tetkowska, N. (2011). Time Efficiency of Point-Of-Sale Payment Methods: Empirical Results for Cash, Cards, and Mobile Payments.Social Science Research Network Working Paper, February, at https://ssrn. com/abstract,1769922. Polasik, M., Przenajkowska, K., Starogarska, E., Maciejewski, K. (2011). Usage of Mobile Payments in Point-Of-Sale Transactions.Prace Naukowe Uniwersytetu Ekonomicznego we Wroc?awiu, Advanced Information Technologies for ManagementAITM, 227-239. Shi, J., Zhang, J., Qu, X. (2010). Optimizing distribution strategy for perishable foods using RFID and sensor technologies.Journal of Business Industrial Marketing,25(8), 596-606. Trebar, M., Grah, A., Melcon, A. A., Parreno, A. (2011). Towards RFID traceability systems of farmed fish supply chain. InSoftware, Telecommunications and Computer Networks (SoftCOM), 2011 19th International Conference on(pp. 1-6). IEEE. Yada, K. (2011). String analysis technique for shopping path in a supermarket.Journal of Intelligent Information Systems,36(3), 385-402. Yang, A., Zhuang, Y., Wong, D. S. (2012, October). An Efficient Single-Slow-Phase Mutually Authenticated RFID Distance Bounding Protocol with Tag Privacy. InICICS(Vol. 7618, pp. 285-292). Zielke, S., Toporowski, W., Kniza, B. (2011). Customer acceptance of a new interactive information terminal in grocery retailing: antecedents and moderators. InAdvanced technologies management for retailing: Frameworks and cases(pp. 289-305). IGI Global.

Saturday, March 21, 2020

10 Research Essay Topics on Applied Anthropology

10 Research Essay Topics on Applied Anthropology If you are writing a research essay on applied anthropology, there are many great facts that you can use to help your work. Below you will find a short list of helpful facts on applied anthropology: Applied anthropology requires individuals to use research and data methods and tools to solve current issues in the world. This field applies the study of human beings in terms of biology, language, culture, and behaviors so as to better understand each variant. Individuals in this field have to use ethnography, observation and data collection to better understand another culture or person. Through the presentation of anthropological information, one person can review and observe the differences, comparisons, and evolutionary information pertaining to another person or another group. From that they are able to garner a more holistic ideology or viewpoint about humans. Those who work professionally in this field work under the Society for Applied Anthropology which defines the field as one where scientific investigation is used to better understand and relate groups of humans to one another. Through that study those working in the field are encouraged to apply principles of each group of people to help them deal with practical problems. Having an interpreter who fills the position directly above the doctor in a medical facility will allow the doctor to gain better results with many East Asian cultures. The interpreter in this scenario functions as a cultural leader as well, helping to define not only phrases but practices by the doctor toward the physician. With the Hmong people, the father or grandfather fills the seat of highest respect and each person in the family has a rank, but given that the youngest, second generate daughters are often the ones who speak the most English, doctors tend to make the mistake of addressing them directly so that they can translate. This is seen as insulting to the highest level as the doctor speaks to the person in the family with the lowest social standing and ignores the person with the highest. Having interpreters around who can function as cultural liaisons can mitigate this risk. Ethnology is a subfield which focuses on the study of the culture. Biology or physical study is another subfield which focuses on the biological or physical differences among people. Archeology is a third subfield which focuses on the study of archeological sites and findings, often in relation to groups of people who are no longer living or who have migrated throughout the centuries. The final subfield is that of linguistics which focuses on the linguistic changes between different groups of people. This final subfield can be used to track the linguistic changes over time in different communities and countries, tracing the influence that another group might have had. This can reveal the migration patterns or the trade expansion of one group to others. Different African communities along a well-known trade highway might each exhibit a few Arabic words, which imply that they had trade with Arabic people who clearly took that road to travel to the African communities. The application of anthropology will generally use all four subfields if possible to help businesses, corporations, and governments provide perspectives that are not naturally found in those fields. The human data brought by an anthropologist to law enforcement, or the creation of public policy, or even western medicine can develop a view of what things could have been, what things are, and how to advance communication and understanding between them. The Hmong people, for example, had issues with the law during the 1990’s because they would not administer medications to their children the way the hospital prescribed. However, explaining the laws does not always come easily especially when the belief systems of the Hmong interfere with any ability to find a correct translation. If a child was intubated and needed to be fed through the tube, the parents might not understand the risk of asphyxiation and instead think that the doctors are trying to harm the child. Even with the he lp of a remedial translator, there are not words in the Hmong language for many of the medicinal and health problems or solutions in Western medicine due to the fact that the Hmong only have one main type of ailment, which is when a bad soul or dab has interfered with that person. This is where applied anthropologists would take their knowledge of the Hmong beliefs and language and then create a middle ground for educating them about western medicine requirements. Anthropologists today are hired as cultural brokers, to help mediate government negotiations or business deals or even regular medical exchanges as mentioned above between two cultures. They are often the person who will explain how a CEO, for example, should dress before meeting with a new client in another country, as well as who to address first, how to address them, when to sit/stand and where, whether or not to bring a gift and if so what type of gift, what should be printed on the business card, etc†¦ Other roles fulfilled include working as a program developer for administrative goals, researching specific goals for companies or organizations working in other countries or with other cultures, and fulfilling corporate employee tasks. The study of the human race is broken down into three key components. The first component is a holistic one, the second is the analysis of the cultural and the biological development of humans, and the third is the evolution of all things such as cultures, language, and biology. The first component analyzed cultural and biological development in a holistic fashion, more broad in function. The second component can examine differences between various cultural groups to showcase the internal or external differences. But another application is to look over the internal and external differences between members of the same group. The third component is one which helps anthropologists to see how humans have changed and adapted over time. The comprehension of how other groups function and interact with one another, helps groups of people to see what they have in common with diverse groups. It also helps people understand how culture and humans influence other cultures and how they can change the environment in which they live. These are great and helpful facts that can be used in research essay writing on applied anthropology in real life. You can also make use of suggested topics on this sphere of studies and consult the writing guidelines on research essays. Use everything you can to produce an excellent paper! References: Eddy, Elizabeth M., and William L. Partridge.  Applied anthropology in America. New York: Columbia University Press, 1978. Ervin, Alexander M.  Applied anthropology: tools and perspectives for contemporary practice. Allyn Bacon, 2005. Foster, George McClelland.  Applied anthropology. Boston: Little, Brown, 1969. POLICY, TOWARDS AN ANTHROPOLOGY OF. A new field of anthropology.  Anthropology of Policy: Perspectives on Governance and Power  (1997): 1. Shackel, Paul A., and Erve Chambers.  Places in mind: Public archaeology as applied anthropology. Psychology Press, 2004. Scheper-Hughes, Nancy. Three propositions for a critically applied medical anthropology.  Social Science Medicine  30.2 (1990): 189-197. Van Willigen, John.  Applied anthropology: an introduction. Greenwood Publishing group, 2002.

Thursday, March 5, 2020

Last Name Meaning and Origin of Moore

Last Name Meaning and Origin of Moore Moore is a common surname in many countries, with several possible origins: One who lived at or near a moor or marshy bog, from the Middle English more (Old English mor), meaning moor, marsh, or fenFrom the Old French more, derived from the Latin maurus, a term that originally denoted a native of northwestern Africa but came to be used informally as a nickname for someone who was dark-complexioned or swarthy.From the Gaelic OMordha, with O meaning descendant of and  Mordha derived from Mor  meaning great, chief, mighty, or proud.In Wales and Scotland, the name Moore was often bestowed as a nickname for a big or large man, from the Gaelic mor or the Welsh mowr, both meaning great. Moore is the 16th most common surname in America, the 33rd most common last name in England, and the 87th most common surname in Scotland. Surname Origin:  English, Irish, Welsh, Scottish Alternate Surname Spellings:  MORES, MORE, MOARS, MOOR, MOAR, MOORER, MUIR Famous People With the Surname Demi Moore - American actressClement C. Moore - author of A Visit from St. NicholasAnn Moore - Inventor of the Snugli baby carrierMandy Moore - pop singer and actressGordon Moore - co-founder of Intel which introduced the worlds first single-chip microprocessor Where Is the Surname Most Commonly Found? The Moore surname is most commonly found today in Northern Ireland, according to WorldNames PublicProfiler, followed closely by the United States, Australia, United Kingdom, and New Zealand. Within Northern Ireland, the Moore surname is found in greatest numbers in Londonderry. Within the United States, Moore is found most frequently in the southern states, including Mississippi, North Carolina, Alabama, Tennessee, Arkansas, South Carolina, and Kentucky. Forebears rank Moore as the 455th most common surname in the world and includes historical data from 1901 when Moore was more frequent in the Northern Ireland counties of Antrim (7th most popular surname), although followed fairly closely by Down (ranked 14th) and Londonderry (ranked 11th). During the period 1881–1901, Moore also ranked highly in Isle of Man  (4th), Norfolk (6th), Leicestershire (8th), Queens County (11th), and Kildare (11th). Genealogy Resources for the Surname Moore Genealogy - Western NC, SC, and North GAA site documenting Moores living in Western North Carolina, Upper West South Carolina, and North Georgia through ca 1850. Moore Family Genealogy ForumSearch this popular genealogy forum for the Moore surname to find others who might be researching your ancestors, or post your own Moore query. Source: Cottle, Basil. Penguin Dictionary of Surnames. Baltimore, MD: Penguin Books, 1967. Menk, Lars. A Dictionary of German Jewish Surnames. Avotaynu, 2005. Beider, Alexander. A Dictionary of Jewish Surnames from Galicia. Avotaynu, 2004. Hanks, Patrick, and Flavia Hodges. A Dictionary of Surnames. Oxford University Press, 1989. Hanks, Patrick. Dictionary of American Family Names. Oxford University Press, 2003. Smith, Elsdon C. American Surnames. Genealogical Publishing Company, 1997.

Monday, February 17, 2020

HISTORICAL THEORISTS LETTERRole of the Teacher Assignment

HISTORICAL THEORISTS LETTERRole of the Teacher - Assignment Example Most American schools have a sense of American culture that may at times shock immigrant children. This is due to the constant cultural shifts they experience in the course of transitioning from school to home. Each culture upholds its own set of values that act as driving forces of the people in that particular culture. What happens when two contrasting cultures collide in the lives of these youth? The end result of such a scenario is that they negate one culture and pledge themselves fully to the other. While this may seem an amicable solution, it is important to note that both cultures in this scenario have different roles that are equally important to children’s development. Amid such increasing pressure, children are likely to succumb to pressures of American culture due to their increased interaction with it and due to their friends’ influence. Unfortunately, the oppressed culture is depleted, together with the influence carried by its upholders, reducing parentsà ¢â‚¬â„¢ authority and control over their children. As such, the children delve into the perilous business of lacking sufficient life knowledge, making them ill-equipped to succeed. To avoid this, I have concluded that public schools need to â€Å"provide the beginnings of a wide, deep, and universal culture that allows a world class interpretation of parents and countrymen† (Addams). Secondly, it is quite obvious that the repercussions of such poor nurturing will be passed on to the next generation. For example, â€Å"I do not believe that children who have been cut off from their own parents will be those who, when they become parents themselves, will know how to connect the family together and to connect it with the state† (Addams). This is because they lack better methods of survival and sufficient knowledge to pass on, consequently creating an irresponsible and corrupt society. This scenario charges schools with the obligation to impart the necessary knowledge and skills to

Monday, February 3, 2020

Historical Development of Graphic Design and Animation Theories Essay

Historical Development of Graphic Design and Animation Theories - Essay Example From the research it is clear that early specimen of graphics manifested in the form of symbols, signs and writings on any surface. A myriad of graphic designs were developed through time applying different techniques to capture the attention of the admiring audience. It was not until the 1920s when a group of German psychologists namely: Max Wertheimer, Wolfgang Kohler and Kurt Koffka, devised a systematic approach in graphical design perception. They based their interpretation of graphical design on the notion of completion, where audiences sub-consciously view separately arranged entities as a single item. According to the paper finding colors were incorporated into graphics. This was so because colors were able to convey emotions and moods unlike previous monotonous colors (black and white). From the latter events, it can be presumed that colors breathed life into graphics. Most people’s initial knowledge on color, seem to suggest that all colors are simple mixture of three primary colors; green, red and blue. The color theory vehemently disputes this notion. It is crucial to understand the basics of color formation so as to accurately utilize those (colors) in graphic design to imply various moods. The contentious issue of color formation dates back to the 15th century where a number of disciplines were used in explaining the concept, namely; chemistry, mathematics and physics. Not all yielded to viable conclusion.